Tuesday, February 19, 2008

What a Font Says

Handwriting analysts could be out of jobs. Font analysts are taking over. Here they scrutinize the presidential candidates through their type choice. Fascinating. Ever admired the charming (yet forthright) slab serif 'Archer' lettering created especially for Martha Stewart's mag? Now available for your personal typeface repertoire here. If you're into this sort of thing (though it's still a good watch if you aren't) there's the excellent documentary 'Helvetica'. Who would've thunk there was so much social, political, artistic and philosophical background to that prevalent font? Highly recommended.
And if you DIY, Everett pointed out this wonderful site for the amateur typographer in all of us.

1 comment:

Everett said...

Hoefler & Frere-Jones is an amazing type foundry. I really like Archer, but I didn't know that they designed it for Martha Stewart. Maybe she does have good taste.